Flawless finish - True Touch
AFTER years of careful research, Neways Worldwide Sdn. Bhd.(Neways Malaysia) has introduced True Touch™ Color Cosmetics,a full range of safe and effective colour products featuring Soft Blend™ Technology for the first time in Malaysia. The True Touch™ Color Cosmetics, enhanced by Soft Blend™
Technology, is a unique combination of scientifically advanced ingredients that give an ideal complexion and fl awless fi nish. There are 16 new items in the product line-up including the complexion, colour, lips, lash, precision and finishing make-up range.
“Neways is bringing into Malaysia a fantastic range of safe and effective colour cosmetics. Neways Malaysia recognises that Malaysian consumers have become more aware of the need for safer and healthier cosmetics, but lack choices and alternatives,” says Neways Malaysia managing director Brett Webb.
True Touch™ Color Cosmetics is safety-tested and dermatologist-approved,
and free of potentially harmful ingredients. The ingredients offer concentrated
nutrients and agedefying fortifiers to support younger-looking skin.
This versatile collection of colour products is also easy to-wear, thereby enhancing an individual’s beauty and creating the perfect look every time.
Soft Blend™ Technology is a lightweight formula that affords blendability, long-lasting colours with light diffusion and skin health for its user. Elegantly engineered polymers provide a velvety sensation, improve coverage and lend uniformity to its formulas, while amino acids and natural mineral pigments impart translucency and colour integrity for long-lasting colour and light diffusion.
“We created True Touch cosmetics to enhance a woman’s true beauty,” explains Webb.
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